Privacy Policy

One Planet Rating is an online platform that provides ratings for restaurants, cafes, bars, taverns, pubs, nightclubs, inns, hotels, motels, hostels, serviced apartments, lodges, holiday homes, B&B, beaches, national parks, museums, gardens, nature reserves, archaeological sites, cultural venues, historical building and much more on the basis of the impact they have on sustainability and sustainable tourism for travellers all around the world. Our website, mobile properties, and related applications (together, our “Website”) are part of the One Planet Rating brand, which is owned and managed by One Planet Rating AB.

Providing relevant information requires trust and faith from your side. We take this confidence that you have in OPR seriously and make it our highest priority to ensure that the security and anonymity of your personal information are safely stored on OPR’s servers. Before submitting your personal information to us, please carefully read this. By visiting OPR’s websites, and or by using our application (an “Application” or “App”) on a mobile phone, tablet, or similar device (a “Device”) or in relation to other sites or services, you are accepting the policies described here within.

The information we collect In General.

We procure and store any information you enter on our Website or provide to us in any other form (emails, postal cards/ letters, hard copies etc). This includes information that can describe yourself ("personal information"), including your first and last name, phone number, postal and email addresses, user name and password, and etc. This information about you is required in order for you to rate and review on the OPR platform and to receive appropriate suggestions from OPR and its partners and enjoy lots of other benefits of being a registered member. For example, only members who are registered can review a touristic destination, write comments, share our content on social platforms, receive our newsletters on emails, enter our contests, participate in our surveys etc. Moreover, some information is also required in order for you to ask our team a query or initiate other activities on our site.

Information from Other Sources.

We may also regularly obtain both personal and non-personal information about you from affiliated entities, business partners, and other independent third-party sources and add it to other information about you. For example, if you visit OPR by “clicking through” from a site operated by one of our business partners, and you have registered with that partner, then information about you that you have provided to that partner may be shared with us, such as contact information and demographic information. As another example, if you access third party services, such as social media services, through our Website or before coming to our Website, we may collect certain information such as your user name and other information made available to us through those services. We will work with our existing partners and potential future partners to improve and personalize your use of our Website in accordance with the practices outlined in this section and Policy.

Automatic Information.

We automatically collect some information from your P.C or Device when you visit OPR. For example, we will collect session data, including your IP address, Web browser software, and referring website. We also may collect information about your online activity, such as content viewed, pages visited, and searches and/or reservations facilitated or made. One of our goals in collecting this automatic data is to help us understand the preferences of our users and customize your user experience so that you could benefit more from our service.

Location Information and Other Information from Devices.

When you use an Application on a Device, we will collect and use information about you in a similar way and for similar purposes as when you use the OPR website. In addition, we may collect information about your location if you have given permission to your Device to send such information to the Application via the privacy settings on that Device, or if you have uploaded photos tagged with location information. We may use the location information collected from your Device or photos to enhance and simplify your use of the Application by providing you with appropriate content and contextual advertisement. For example, we may use your location to show you the review of lodges/museums/hotels/restaurants near that particular location when you are traveling. You can always change the privacy settings of your Device at any time, in order to turn off the functionality to share location information with the Application and/or the functionality to tag your photos with location information. Please note that turning off location sharing may affect certain features of our App. If you have any questions about the privacy settings of your Device, we recommend contacting the manufacturer of your Device or your mobile service provider for help.

Cookies and Other Web Technologies.

Cookies are small data text files and can be stored on your computer’s hard drive or your Device (if your Web browser permits). OPR, its affiliated websites, and Apps use cookies for the following purposes:

  • To help us recognize your browser as a previous visitor and save and remember any preferences that you may have set with your browser while visiting our site. For example, if you register on our site, we may use cookies to remember your registration information, so you do not need to log into our site each time you visit. We also may record your password in a cookie, if you had ticked the box entitled "Save this password for automatic sign-in." Please note that member IDs, passwords, and any other account-related data included in such cookies are encrypted for security purposes.

  • To help us customize the content, experience, and advertisements provided to you on our websites and Apps and on other websites across the Internet. For example, when you access a web page, a cookie is automatically set by us, our service providers, or our partners to recognize your browser as you navigate on the Internet and to present you with information and advertising based on your apparent interests. 

  • To help measure and research the effectiveness of features and offerings, advertisements, and email communications (by determining which e-mails you open and act upon).

The Help section of the toolbar on most browsers should tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable most types of cookies. Please note that if you refuse to accept cookies, you may not be able to access many of the travel tools which are offered on our sites.

Our sites also may use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party website, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.

Display of Advertising

Data collected to serve you with relevant advertising

OPR and its affiliated websites are committed to providing you with relevant content and information across our sites. To do this, we may collect information about your travel-related searches and other site activities, such as whether you are looking/ searching for restaurants or hotels or many related items, and use this information to serve you with ads on our sites that match your possible interests. So, for example, if you search for a location in Paris on OPR, you may see an ad for places near Paris with good offers/promotion package on OPR.

We do not share your personal information (such as email addresses) with third parties so they can serve you with advertisements. You can always choose not to receive relevant online advertising on other websites, based on your travel-related searches on OPR by contacting us and asking for your data to be deleted.

Data collected by business partners and ad networks to serve you with relevant advertising

Many of the ads you see on the OPR sites are served by OPR or its service providers. But we also allow third parties to collect information about you through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites, and (2) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements based on these relevant interests on our sites and across the internet.

Please note that we do not have access to or control over cookies or other technologies these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy. Some of these companies are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. To learn more, please click here

How we use your information

OPR uses the information we collect about you for the following general purposes: for registration and to manage your account, including to allow your access to and use of our site; to communicate with you in general, including to provide information about OPR and invitations from the OPR community; to enable us to publish your reviews, comments, and other content to the OPR community;  to respond to your questions and comments; to measure interest in and improve our products, services, and Website; to notify you about special offers and products or services available from us or our partners that may be of interest to you; to otherwise customize your experience with OPR, including customizing the ads shown to you; to obtain information from you, including through surveys & other forms; to resolve conflict or troubleshoot problems; to prevent potentially prohibited or illegal activities; to impose and administer our Terms of Use; and as otherwise described to you at the point of collection.

If you have signed up as the proprietor or manager of a tourist destination or listed your touristic property on our website, we will send you email messages at the email address you provide to us.

With whom we share your information

OPR may share your information with the following entities:

  • Suppliers, including but not limited to hotel, airline, cruise, museums, or activity providers, or vacation rental managers or owners who check your touristic destination. Throughout OPR and its affiliated sites, all products and services provided by third-party suppliers are described as such. We always encourage you to review the privacy policies, terms of use, and other policies of any travel supplier whose products and services you may purchase after viewing through OPR. Please note that these suppliers also may contact you as necessary to obtain additional information about you or your travel plans, to facilitate your travel reservations, or for other purposes consistent with the practices described in their privacy policies and terms of use.

  • Third-party vendors who provide services or functions on our behalf, including business analytics, payment processing, customer service, marketing, public relations, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including, for example, as necessary to operate features of our Website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.

  • Business partners with whom we may offer products or services in agreement. You can tell when a third party is involved in a product or service you have requested because their name will appear either with ours or separately. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we have no power in controlling the privacy policies of these third-party business partners.

  • Referring Websites. If you were referred to OPR from another website, we may share your registration information, such as your name, email address, mailing address, telephone number and travel preferences, about you with that referring website. We encourage you to view the privacy policies of any website that referred you to OPR as we have not placed limitations on these referring websites’ use of personal information.

  • Social Media Services. You may choose to access certain third party social media websites and services through our site (such as Facebook). When you do so, you are sharing information with those sites, and the information you share will be mastered by their privacy policies. You may also be able to edit your privacy settings with these third party social media websites.

  • Google. The One Planet Rating website and service use Google Maps API(s) and as such users of this service agree to be bound to Google’s Privacy Policy, to be found here; 

We also may share your information if we believe, in our sole discretion, that such disclosure is necessary;

  • To comply with the legitimate and enforceable summons, court orders, or other legal processes; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we acquire the right to raise or waive any legal objection or right available to us.

  • To investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of OPR, our customers, or others; and in connection with our Terms of Use and other policies.

If you choose to create a profile on OPR, certain information in your profile will be publicly viewable and identifiable via your screen name

Other than as mentioned above, you will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.

We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our Website receives or the most popular hotels and vacation destinations. This information does not contain any personal information of you and is solely used to upgrade and develop content and services we hope will be interest to you.

How you can access your information

We take reasonable steps to ensure that your information is relevant to its intended use, accurate, and complete. You can access and update your contact information by visiting the Settings section on the OPR Website. You can close your OPR account by contacting us using the delete your account function. We will send you a confirmation email regarding your account cancellation. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you always have the opportunity to open a new account anytime. Please also note that we may retain certain information associated with your account in our database, including for analytical purposes as well as for recordkeeping integrity. Your information is stored with us as long as you are a registered member.

You can also contact us to ask for a download of your personal information in an exportable format. In addition you can also ask to have your information corrected if you feel something is out of date or wrong. Please contact us at: and someone from our data privacy team members will be in touch. 

Your choices with respect to the collection and use of your information

  • As discussed above, you can choose not to provide us with any information, although it may be needed so that you can enjoy our service to the maximum benefit.

  • You also can add or update information and close your account as described above. If you decide to close your OPR account, we will deactivate your account and remove your profile information from active view. Please note, however, that we may retain in our files some information associated with your account and past transactions for purposes including backups, fraud prevention, dispute resolution, investigations, and compliance with legal requirements.

  • As a registered OPR member, you can opt-in for our e-mail subscription. Whether registered as OPR member or not, you also will always have the opportunity to unsubscribe from promotional messages in any such email we send. Please note that we reserve the right to send you other communications, including service announcements, administrative messages relating either to your OPR account, without offering you the opportunity to opt out of receiving them.

  • Email Communications. OPR wants to make it easy for you to take advantage of travel-related opportunities on our Website. One way we do this is by sending you email messages that contain information about your apparent travel-related interests. For example, if you search for a hotel in Thailand, we may send you an email message reminding you about special hotel offers in Thailand. Similarly, if you receive an email about Thailand travel and demonstrate an interest in Thailand hotels or local travel reviews by affirmatively clicking on a link about Thailand hotels in the email, you may receive an email about Thailand hotel offers. We believe these email messages will provide you with useful information about travel-related special offers available through our sites. Please note that you will have the opportunity to opt out of these email messages in any such email we send and that you will only receive these email if you opt-in.

  • The Help section of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from OPR, you will not be able to use the full features of our site.

How we protect your information

We want you to feel secure and confident about using OPR, and we are committed to protecting the information we collect. While no website can guarantee absolute security, we have implemented appropriate administrative, technical, and physical security measures to help protect the personal information that you have chosen to provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your personal information between your system and ours, and between our system and those of the parties with whom we share sensitive information.

Children's privacy

OPR is a general audience site and does not offer services directed to children. Should an individual whom we know to be a child under age 16 send personal information to us, we will delete or destroy such information as soon as reasonably possible.

External links

If any part of the OPR Website links you to other websites, those external websites will have a different privacy policy from that of OPR. We advise you to read the privacy policy of those websites to better understand their procedures for collecting, using, and disclosing personal information. 

Visiting our Website from outside Sweden

If you are visiting our Website from outside Sweden, please be aware that your information may be transferred to, stored, and processed in Sweden where our servers are located and our central database is operated. The data protection and other laws of Sweden and other countries might not be as comprehensive as those in your country, but please be assured that OPR does take steps pursuant to laws in Sweden to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy. 

Changes to this Privacy Policy

OPR may change or modify this Privacy Policy in the future. We will note the date that revisions were last made to this Privacy Policy at the bottom of this page, and any revisions will take effect upon posting. We will notify our members of material changes to this Privacy Policy by either sending a notice to the email address you provided to us or by placing a notice on our Website. We recommend you to check this Privacy Policy from time to time to review the most current version.

How you can contact us

If you have questions about this Privacy Policy, please contact us at:

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