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What is One Planet Rating?

One Planet Rating (OPR) is the world's first dedicated review platform for sustainable travel & tourism. Travelers rate Hotels, Restaurants, Cities, Sights and Activities based on sustainability, specifically environmental, social and cultural issues. One Planet Rating empowers travelers to search, rate and plan travel based on impact, anywhere in the world.  


One Planet Rating is built on three major premises:
  • Easy and fast to use – the platform is designed to cater to both the novice and the expert. You can rate easily visible factors such as the prevalence of organic food, litter free beaches or energy saving advice in hotel rooms to more in depth issues like fair wages and local heritage protection.
  • Race to the top – OPR acts as a complement to certifications - a reality check from the guests. User reviews push service providers to constantly compete and improve rather than settle for the minimum requirement, “check box” mentality of the certification model.
  • Mass market appeal - OPR gives everyone the possibility to find and rate every hotel, restaurant, tourist activity or city from day one and thus push their usual choices to do better on sustainability.

The Value of One Planet Rating Data

One Planet Rating provides hotels, cities, restaurants and other travel related entities with valuable insights from our constantly updated feedback data. If you implement sustainability changes in your city or operations our users (local citizens and tourists) will review it for near instant feedback. Fast turnover from implementation of new service to responding to feedback is a key ingredient in the balance to keep customers and travelers happy. One Planet Rating's platform is furthermore geared to capture feedback from groups that are normally not heard of for even better accuracy and sustainable change.


Why the travel and tourism industry needs to become sustainable?

With international tourist arrivals clocking in at 1.1 billion in 2016, the travel industry accounting for approximately 11% of the world’s employment and between 5-10 % of global CO2 emissions, One Planet Rating represents a massive opportunity to steer the planet on a more sustainable path


Sustainable Travel is a global USD 700-800 billion dollar market, growing at double-digit annual % rates. We see several trends pointing to continued growth, and growing focus on sustainable travel driven by inter-Governmental targets and the preferences of increasingly ecologically literate Millennials.


One Planet Rating can also combat overtourism that is negatively affecting both locals and tourists. Through destination management we can ensure a more enjoyable experience for all.


What is "Sustainable Travel and Tourism?"

Sustainable tourism (we prefer the broader term travel) is defined as “tourism that respects both local people and the traveler, cultural heritage and the environment” by UNESCO. Sometimes you will come across the term Responsible Tourism which is a variation on the same theme, defined as; “making better places for people to live in and better places for people to visit.” in the Cape Town Declaration from 2002. A third term that is often used is Ecotourism, defined as "responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education" (The International Ecotourism Society).


Who is the sustainable traveler?

Anyone can choose to make smarter decisions when traveling, from choosing a hotel that uses renewable energy, a restaurant that has a working food waste strategy or by contributing to the local economy by choosing local service providers. The market trends are clear, a vast majority of all travelers want to make a more informed choice but need more real time information and inspiration from others like them. One Planet Rating is the place for aligning personal values with travel and connect with travel service providers who are leading the industry through a much needed sustainability revolution.


Is Sustainable Travel about staying at home?

No. In no way does sustainable travel mean staying home. Instead it focuses on a richer experience when traveling, an experience that leaves a positive impact for you and others to enjoy in the future. We are convinced that sustainable travel, domestic and international, enhances the possibilities for mutual understanding among people and cultures. With this comes an increased potential for empathy and reduced susceptibility to the kind of thinking that leads to conflict.

Travel - done right - is a very good thing!


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