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What is One Planet Rating?

One Planet Rating (OPR) is the world's first dedicated review platform for sustainable travel & tourism. Travelers rate Hotels, Restaurants, Cities, Sights and Activities based on sustainability, specifically environmental, social and cultural issues. One Planet Rating empowers travelers to search, rate and plan travel based on impact, anywhere in the world. 

One Planet Rating is built on three major premises:
  • Easy and fast to use – the platform is designed to cater to both the novice and the expert. You can rate easily visible factors such as the prevalence of organic food, litter free beaches or energy saving advice in hotel rooms to more in depth issues like fair wages and local heritage protection.
  • Race to the top – OPR acts as a complement to certifications - a reality check from the guests. User reviews push service providers to constantly compete and improve rather than settle for the minimum requirement, “check box” mentality of the certification model.
  • Mass market appeal - OPR gives everyone the possibility to find and rate every hotel, restaurant, tourist activity or city from day one and thus push their usual choices to do better on sustainability – going beyond the pricy eco-lodge.

Why the travel and tourism industry needs to become sustainable?

With international tourist arrivals clocking in at 1.1 billion in 2016, the travel industry accounting for approximately 11% of the world’s employment and between 5-10 % of global CO2 emissions, One Planet Rating represents a massive opportunity to steer the planet on a more sustainable path.

Sustainable Travel is a global USD 700-800 billion dollar market, growing at double-digit annual % rates. We see several trends pointing to continued growth, and growing focus on sustainable travel driven by inter-Governmental targets and the preferences of increasingly ecologically literate Millennials.

What is "Sustainable Travel and Tourism?"

Sustainable tourism (we prefer the broader term travel) is defined as “tourism that respects both local people and the traveller, cultural heritage and the environment” by UNESCO. Sometimes you will come across the term Responsible Tourism which is a variation on the same theme, defined as; “making better places for people to live in and better places for people to visit.” in the Cape Town Declaration from 2002. A third term that is often used is Ecotourism, defined as "responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education" (The International Ecotourism Society).

Is Sustainable Travel about staying at home?

No. In no way does sustainable travel mean staying home. Instead it focuses on a richer experience when traveling, an experience that leaves a positive impact for you and others to enjoy in the future. We are convinced that sustainable travel, domestic and international, enhances the possibilities for mutual understanding among people and cultures. With this comes an increased potential for empathy and reduced susceptibility to the kind of thinking that leads to conflict.

Travel - done right - is a very good thing!


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